Expansion of New Media and IT Unit
Brand management on all channels – team:penta has expanded its business division “New Media and IT”, adding a further three new members of staff to the unit. This means our agency now has the manpower and the competences to offer our customers an even greater range of website and online services. This includes web design and web development based on HTML5, CSS3 and PHP, contract programming and individual programming of software, database, administrative and shop systems, as well as the development of Smartphone Apps based on Objective-C and Cocoa.
Unit Manager Sven Bartak attaches particular importance to providing comprehensive advice to clients: “In all IT projects, especially when it comes to setting up infrastructures, a detailed consultation is essential in order to achieve results that are competitive and remain effective in the long run. Here at team:penta we are pursuing our mission of advising and supporting our customers about the entire process duration, from needs analysis right down to final product. “Regards realisation the trick is to match our technology, experience and creativity to suit the content and requirements of the customer.”
An important aspect these days is also to constantly bring websites up to scratch in order to keep up with the times. To this end we make use of a range of instruments - be it professional search engine optimisation, holistic internet marketing, semantic web (3.0) or adapting the web designs to the various media.
An employer who ‘moves’ things
How attractive has a cylinder manufacturer got to be in order to attract professionals and apprentices to join the company? We say: Very! Sometimes a simple slogan that encapsulates it all is enough to do the trick. In the current employer branding campaign of Montanhydraulik this slogan is “moving things”.
On the one hand Montanhydraulik literally moves machines and plants with the help of its cylinders the world over. While on the other hand, young school leavers tend to want to be moving something, to be making a difference, once they have left school. They are keen to enter a profession that offers them a range of different perspectives. They want to have options that allow them to grow and develop further. They want to be proud of what they achieve within the company they’re working for.
Starting out from these two positions, team:penta and Montanhydraulik have derived a core message during a branding workshop that actually manages to pinpoint the corporate culture perfectly: ““I want to set things in motion” That’s why I work for Montanhydraulik.” The campaign aims at highlighting the employer’s qualities, aims at increasing staff loyalty, the quality of job applicants and the company’s performance, whilst also making recruitment more efficient.
The message explained in a brief statement together with personal profiles, which Montanhydraulik trainees have put together showing them in their workplace, creates the central theme that runs through the entire new trainee brochure. Transposed onto large-scale banners these images have already received many positive comments at the Vocation and Education Youth Fair held recently in Unna.
The concept has greatly impressed staff and trainees alike. Accordingly, Montanhydraulik is well on course to strengthening its employer brand and to increasing its competitiveness.
Trip to Turkey with special extras
This trip is not to be found in any kind of holiday brochure: team:penta organised a four-day sports and wellness incentive tour to the Robinson Club in Çamyuva in Turkey for 12 members of the sales team at Vodafone.
This incentive trip was developed by project manager Frank Kurpas as a special group experience for the hard-working and committed team as a reward for its successful work on behalf of the Vodafone communication corporation. team:penta was responsible for the full-scale realization, starting with the participant management via a registration website, the booking process and the provision of all travel documents right down to providing detailed itinerary documentation.
By involving both employees and their immediate superiors the participants enjoyed a varied and relaxing wellness and sports programme. Right from the start the uniqueness of this incentive trip was obvious as the 12 participants were taken to the club grounds in a yacht. The incentive trip successfully managed to create a lasting motivation in the sales reps and was a highly successful team building and bonding exercise to boot.
Where does responsible corporate action actually begin? Where does it meet its limits? How can these limits be overcome?
We addressed these questions at the first CSR-DIA:LOG – high above the rooftops of Dortmund at the Harenberg City-Center. Attendants were: three speakers from the companies KiK, Telekom and GS1 as well as invited guests from a range of industry sectors, the public health and education sector and from the corporate communication sector.
Admittedly, the first realisations were sobering. Stefan Schaller, Senior Project Manager Sustainability, ECR and Event at GS1 Germany illustrated to the floor, using the example of “Bernhard”, an average Western European consumer, that we would require 4 ½ planets Earth to keep the current standard of living based on present consumption levels of the resources available to us.
However, since we only have this one planet Earth, we must – and this applies to consumers and companies alike – finally take charge and act in order to enable both our generation, and future generations, to live a good life within the limited resources that our planet is able to offer.
By way of reassurance: A small start has already been made by taking a few first steps – starting with recycled paper and health & safety in the workplace to CO2 reductions. But no later than production abroad is thrown into the mix and difficulties start to become bigger rather quickly.
Though every company can impose rules on its suppliers, here the same adage applies as is true for cooks: too many of them spoil the broth. According to Dr. Michael Arretz, Managing Director Sustainability at KiK Textilien & Non-Food GmbH, if companies truly want to take on the responsibility and real make a difference, there is one thing that matters above all else: “Cooperation and partnership are the success factors for sustainability.”
A first conclusion – CSR doesn’t happen on its own accord. It must be a firm part of the corporate strategy supported by everyone – by management and employees alike. Sustainability can be achieved even more successfully if companies work together, learn from one another, create standardised guidelines for suppliers and jointly monitor the adherence to these guidelines in practice.
Active in Global Compact
team:penta has been a member of the Global Compact Initiative since March 2012. This initiative by the United Nations aims at achieving a sustainable and just global economy. The companies, organisations and associations involved are requested to comply with their social responsibilities, and to act in a fair, sustainable and respectful manner towards people and nature.
In the course of assessing our own CSR strategy we have decided to join the Global Compact. It intends the integration of ten principles into our own corporate strategy, the increased cooperation with interest groups and the fostering of partnerships.
Benefits of being a member of Global Compact
Our decision to join this initiative has several reasons. One of the primary reasons is that we will be able to pursue our own CSR goals more strategically and more effectively. By taking the ten guiding principles as guidelines we are sharpening our awareness regarding risks, are increasing our competitiveness and are improving the relationship with our stakeholders. And lastly, by way of this increased commitment we are making our contribution towards a sustainable economy and society.
The ten principles of the Global Compact Initiative
The principles comprise the four vital areas of human rights, labour standards, environmental protection and fighting corruption. We respect the separate basic rights, integrate them in our brand strategy and are making every effort to realise them in practice as far as is possible for us.
Principle 1: Supporting and upholding the international human rights
Principle 2: Ensuring that human rights violations are obviated
Principle 3: Recognising the freedom of assembly and the right to negotiate collective agreements
Principle 4: Backing the obliteration of all forms of forced labour
Principle 5: Backing the obliteration of child labour
Principle 6: Backing the obliteration of discrimination in recruitment and employment
Principle 7: Supporting a preventative approach regarding the handling of environmental problems
Principle 8: Initiatives to produce a greater sense of responsibility for the environment
Principle 9: Fostering the development and dissemination of more environmentally-friendly technologies
Principle 10: Backing the fight against all types of corruption including extortion and bribery
We have recently produced our first progress report in form of a sustainability report. You may download it here.