Social media for apprentices
What expectations do young people have and what problems do they experience when looking for an apprenticeship? What support do they hope to get from their schools, the economy and politicians to make the right decision when it comes to making career choices? These questions were answered in an online study carried out by the agency team:penta in collaboration with Netzwerk Industrie RuhrOst and a group of school leavers.
The study was based on an online questionnaire that was initiated via Facebook and other social networking sites. Over 300 school leavers, students and apprentices took part. The results showed that pupils and those looking for apprenticeships want up-to-date information on the range of apprenticeships available. They also want to exchange their experiences with others in their situation and require detailed, understandable information about companies and occupations that require formal training. They also want assistance in their non-working every-day lives and in assessing their skills.
The results of the survey will help team:penta to develop a new online apprenticeship portal where dialogue with young people will be the main focus. “Above all, one condition is set in stone and that is eye-level communication”, emphasises Lothar Hötger, CEO of the Dortmund-based agency. “Companies are now required to take more responsibility for their staff so as to sustainably ensure their success. This is a trend that will continue in the future. It includes providing an attractive working environment for new employees and communicating with them openly. The internet and its social media platforms provides the ideal conditions for this.”
It is not without reason that the two elements of social media – community and video – are an essential part of the new portal. In this way the users – apprentices and companies alike – play an active role in designing the content. The range of interactive opportunities and information provides participating companies with the option to credibly present their job descriptions and situations. Conversely, those interested can apply directly through the portal, either by video or by using the online form.
However the portal will also feature additional functions beyond the world of work such as every-day tips for existing or future apprentices – from mobile phone contracts and car deals to finding an apartment and leisure time activities.
Partner for more responsibility
“Change pro CSR”. This is the title of the project supported by the Federal Ministry of Labour and Social Affairs which deals extensively with the topic of Corporate Social Responsibility (CSR).
In the future the success of German and European companies will be significantly influenced by their social responsibility for people and the environment. This begins with family-friendly working hours and extends to low-waste production and voluntary work carried out by members of staff.
CSR as a location factor and a competitive advantage
Eleven industrial companies from Netzwerk Industrie RuhrOst (NIRO) are looking to the project for new solutions for responsible corporate management. The challenge is in integrating the existing values of the medium-sized company into an extended corporate and brand strategy which is orientated to the CSR criteria of the Global Reporting Initiative (GRI). The company – based in the east in the Ruhr region – works hard for its significant location advantage and to ensure its national and international competitiveness.
The Dortmund-based agency team:penta was selected to be a project partner so as to be able to support the companies over a period of three years in consulting on, implementing and communicating social and ecological actions. “Sustainably managed companies are well prepared for future competition. Not only do they ensure their image and their existence on the market, they also increase the employment of qualified, value-orientated members of staff”, says Lothar Hötger, CEO of team:penta.
As well as the communication agency team:penta, three other partners are contributing their experience and their knowledge to the “Change pro CSR” project. They are members of staff from NIRO, the Chair of Production Systems and Industrial Engineering at the Technische Üniversität Dortmund and the womens’ and families coordination office for the promotion of trade and industry in the Unna area.
Travel as a marketing tool
To use travel as a tool, not as an aim – this is the goal set by the team:penta MICE Event Unit which is currently compiling an extensive incentive package for Vodafone. With its multi-media concept for a marketing campaign which envisages an unusual incentive programme for three target groups, the MICE Event Unit successfully establishes itself vis-á-vis other agencies when it comes to pitching ideas.
Last year, the Dortmund-based advertising agency organised an incentive trip for twelve members of Vodafone staff to Miami and won the client over with its originality and ability to develop and implement such a unique, coherent package.
“An incentive trip is very attractive to participants. That is why companies like to offer them so as to precisely communicate the corporate message and to increase sales”, explains Project Manager Frank Kurpas. “The challenge is in combining all three factors and creating a shared experience that the participants see as a bonus for their work.” With its current concept, the MICE Event Unit is placing a lot of significance on bringing together managers, business partners and members of staff and involving them equally so as to contribute to a good working environment.
Implementing the package is carried out in a holistic way and, in addition to the sales competition event, encompasses interactive participant management, two minor incentives and one major incentive as well as accompanying measures such as trip implementation and a microsite to aid communication. Everything is controlled by a slogan that relates to the product for sale and the corporate brand. In this way they both gain a special form of awareness and appreciation.
Offshore at the Hanover trade fair
The highlight of Montanhydraulik’s trade fair stand this year is a walking steel leg from an assembly platform for offshore wind parks in which visitors can enjoy a fascinating multi-media presentation and immerse themselves in an underwater world whilst finding out more about the technological development and construction of the hub platform and its hydraulic controls.
“The trade fair concept aims to provide the visitors with a special experience made up of entertainment and information and also to present the competence of our client in the offshore sector. Due to the increasing complexity of Montanhydraulik’s services and the size of the company, the market cultivation requirements, and therefore the trade fair concept, increase every year”, says Lothar Jötger, CEO of team:penta who has managed the hydraulic specialist for many years.
This year the Dortmund-based agency chose the topic offshore as, due to current trends, renewable energies and the construction of maritime wind power plants, this sector is a large growth market. The Hanover trade fair provides the perfect platform to present the capabilities of the client in this and in other branches on an international level.
The stand design, stressing practical relevance with models, exhibits, videos and info materials, not only impressed the visitors but also TectoYou, a career starters' initiative. The company took over 8,000 young people interested in technology on a tour of selected stands including the Montanhydraulik stand, which – thanks to its multi-media approach – made the fascinating technology accessible to everyone.
ColorLab premiere at the Bau trade fair
A 3D depiction of buildings with inspiring surfaces forms the basis of an unusual internet application for architects, processors and structural engineers. team:penta developed an online 360° configurator for the aluminium facade manufacturer Alcoa Architectural Products that architects and builders can use to create a realistic impression of how certain Reynobond® facade surfaces will look on a building.
“ColorLab is a practical tool that can always be extended with new functions. With it we provide the end customers of Alcoa Architectural Products with a unique service that facilitates the planning process and also serves to retain customers”, explains Daniel Steinhüser, IT Technician at the Dortmund-based advertising agency.
At the premiere at the Bau trade fair 2011 in Munich, two types of buildings could be chosen which, along with the selected surface, could be seen on the screen from all angles. Numerous visitors, including many architects, were very impressed with the versatility and the use of ColorLab which was recently launched online at www.excellence-in-innovation.eu.
In addition to providing a 3D image of the building with the desired Reynobond® surfaces, it is also possible to view each surface close-up and in more detail.
The next step for team:penta is to provide all surfaces as downloads. Those who want to integrate the surfaces directly into their plans can register at www.excellence-in-innovation.eu and download the surfaces as images or plug-ins for the following CAD programs: ArchiCAD, Allplan und AutoCAD. This allows the versatile, effective colours and structures to be shown directly on the planned building.