Following the development of the brand of Mein Gesundheitsnetz, the founders of the Unna physicians’ network rely on the integrated communication concept of team:penta in order to gain the necessary familiarity and achieve the resulting success. “The communication concept for the network includes a plan of action geared towards the goals of the health network with an exactly determined path," said Dr. Huth, Managing Director of the network.

One important step is the internet portal www.mein-gesundheitsnetz.com as a point of contact for all partners and patients. The Dortmund agency developed the website concept and layout, which adheres strictly to the previously developed brand and corporate design of Mein Gesundheitsnetz. In the next step, the physicians involved can add a brief profile and use another service provided by the Dortmund agency: They can choose between a website with several pages and the look of www.mein-gesundheitsnetz.com and their own linked internet presence highlighting their range of services in great detail and with their corporate design.

Since early August, the portal offers more than 3,000 pages of information concerning all kinds of health and care issues. In the course of the ongoing development process, it will also provide event notices on a regular basis as well as tips and medical trends. With a search function, visitors can find information about all physicians of the network and their respective areas of expertise. 

www.mein-gesundheitsnetz.com