With a very convincing presentation team:penta managed to secure Volkswagen R GmbH as a customer. The company was in need of a novel concept and realisation of a stand-alone online platform that would be complementing the parent company’s website presence. 

After heavy brainstorming the creative team:penta came up with a website that is markedly different to that of the parent company, but is still easily identifiable as a child of VW.  Its shapes, moods and colours make it immediately clear, visually and technically, that R models and the R-line equipment range are in the motorsport segment. The black, white and blue colour spectrum makes the web pages look dynamic and sporty – a perfect match for the vehicles advertised. 

The icing on the cake is the 3D visualizer, which the creative agency developed for the site. It helps to give users a realistic and more emotional impression of their dream model as they are able to input their various choices in terms of colour, wheel rims and suchlike. 

www.volkswagen-r.de

In contrast to the web pages of many other automobile manufacturers the website www.volkswagen-r.de is also easy to use on mobile devices without experiencing any limitations – and this includes the aforementioned visualizer.  Instead of flash versions that are not suitable for these mobile devices, the IT specialists at team:penta have used HTML5 programming software. As a result all applications are usable on a mobile terminal without the need for added software and without the nuisance of long downloading times. In terms of functionality and user-friendliness this is a pioneering feat. 

On top of all this team:penta developed matching teasers to present new models, for example the Golf R Cabriolet, which is trapped inside a giant block of ice that slowly melts during a countdown to gradually expose the car. This greatly enhanced the excitement factor for the launch of this new model. 

With the web presence of Volkswagen R the team:penta marketing experts managed to create an attractive interactive product experience for potential customers. 

More projects are already being planned for the future.